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医美热潮之下,台湾成功模式如何“移植”?

2019/02/12 guanliyuan 25

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在略显同质化的市场化竞争状态下,来自中国台湾的星和医美集团凭借高效的获客方式以及复制的连锁模式,已经在内地布局14家机构,并计划在未来3年内,在中国内地开设100家真正的连锁。星和医美由林信一和洪子琄这对夫妻共同创办经营,是台湾最大的直营连锁医美机构。下面让我们一起来了解星和医美是怎么把医美这件事做得如此成功的。


1. “生美+医美+保养品”的三美融合模式


“KAIZAISHANGCHANGDENGRENLIUMIJICHUDEMEIRONGYUAN,SHOUCHUYIGE98YUANHUO198YUANDECHANPIN,BINGBUZHUANSHENMEQIAN。DANRUGUOJINGGUOZHANGQIFUWU,BAXIAOFEIZHEYINDAODAOYIMEIZHENSUOZUOFUWU,SHENZHIGOUMAIGAOPINSHIYONGDEHUFUCHANPIN,MEIRONGYUANFUWURENYUANJIUKEYIZHUANDAOGENGDUODEQIAN。ERDUIYIMEIJIGOULAISHUO,HUOKECHENGBENJIHUWEILING。”LINXINYISHUO,ZHEISHITAJIANDINGYAOZUOSANMEIRONGHEBIHUANMOSHIDEYUANYIN,XINGHEZAICHUANGBANDEDIYITIAN,JIUDAXIALESANMEIFUWU。


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2. 借助社交平台线上引流至线下 注重频效和人效


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3. “去咨询师化”


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4月27-28日,星和医美创始人林信一先生将现身IMCI2019现场分享其医美机构连锁运营之道。



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